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AEO Reporting for Agencies
A repeatable AI visibility reporting process for agency client management.
What you can achieve
How to approach aeo reporting for agencies
Create a client template
Build one reporting template with the same sections for every client: prompt list, engines, competitors, share of mentions, citations, accuracy notes, and technical readiness.
Agree the method with each client
Set the prompt list, competitor set, engines, and cadence. Record the method in the report so results are comparable between rounds.
Run baseline checks per client
Collect a baseline of share of mentions, citation footprint, and technical readiness for each client. Use the free AI-readiness check for the technical section.
Deliver client reports
Present the results in plain language with trends, competitive benchmarks, and recommended actions. State the sample size and method on every report.
Manage ongoing optimisation
Keep a prioritised action list per client, track completed changes, and rerun the checks to see the effect across the client portfolio.
How to approach it
Start by standardising the method. Create one client template with the same sections for every account: the prompt list, the engines checked, the share of mentions for the client and its competitors, notable citations, accuracy notes, and technical readiness. A consistent template makes quarter-over-quarter comparison simple and lets any team member run a client review.
For each client, agree on 20 to 50 prompts, record the competitor set, and run the prompts on an agreed cadence, such as monthly. Store results in a shared sheet per client. Add web analytics data for AI referral traffic where the client allows it, with a note that referrer data is incomplete.
Present the results in plain language. Share of mentions can be described as AI market share, citation changes as AI referral potential, and competitive gaps as a prioritised action list. Always state the method and the sample size, so clients understand that the numbers are directional. Agencies with many clients can use generic AI visibility monitoring tools to automate prompt runs and branded exports.
For the technical section of each report, the free AEO Platform AI-readiness check gives a deterministic view of AI crawler access, sitemap, llms.txt, structured data, and FAQ and comparison pages for a client domain. It checks technical signals only and does not read live AI answers.
Queries to monitor
AEO Reporting for Agencies FAQ
Key engines for this use case
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Can AI crawlers read and cite your site?
Run the free check to see technical signals: AI crawler access, sitemap, llms.txt, schema markup, and FAQ and comparison pages. It does not read live AI answers. No account needed.