Free tool, not actively developed; no accounts. AEO Platform no longer sells subscriptions.
ChatGPT
The most widely adopted conversational AI engine
ChatGPT overview
How brands appear in ChatGPT
Brands appear in ChatGPT responses through direct mentions, comparison lists, and recommendation contexts. When users ask product-related questions, ChatGPT draws from its training data and web browsing to compile answers. Brands with well-structured content, strong backlink profiles, and clear value propositions are more likely to be cited. ChatGPT often presents brands in ranked lists or contextual paragraphs, making share of model a critical metric for competitive positioning.
What to track on ChatGPT
- Share of model: percentage of relevant queries where your brand is mentioned
- Citation position: where your brand appears in multi-brand responses (1st, 2nd, 3rd)
- Sentiment analysis: how ChatGPT describes your brand (positive, neutral, negative)
- Query coverage: how many topic clusters trigger your brand mention
- Competitor displacement: how often your brand replaces competitors in responses
How to improve visibility on ChatGPT
Structure content with clear, factual claims that are easy for models to extract
Build authoritative backlinks from sources that appear in ChatGPT training data
Create comprehensive FAQ pages that match common conversational query patterns
Ensure your llms.txt file provides structured brand information for AI crawlers
Publish comparison content that positions your brand alongside competitors
Maintain consistent NAP (name, address, phone) data across all digital properties
Use schema markup to provide machine-readable context about your products
Queries to monitor on ChatGPT
Can AI crawlers read and cite your site?
Run the free check to see technical signals: AI crawler access, sitemap, llms.txt, schema markup, and FAQ and comparison pages. It does not read live AI answers. No account needed.