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Microsoft Copilot
AI assistant integrated across Microsoft 365 and Bing
Microsoft Copilot overview
How brands appear in Microsoft Copilot
Brands surface in Copilot through Bing-powered web results combined with GPT-4 synthesis. In productivity contexts (Word, Teams, Outlook), Copilot may reference brands when users ask for recommendations or research. In Bing search, Copilot generates sidebar answers with cited sources. Brands with strong Bing SEO presence and well-structured content are favoured.
What to track on Microsoft Copilot
- Bing search visibility as the foundation for Copilot citations
- Brand mention frequency in Copilot productivity contexts
- Enterprise discovery rate through Microsoft 365 integration
- Citation accuracy and sentiment in Copilot responses
- Cross-platform mention consistency (Bing vs Copilot vs Edge)
How to improve visibility on Microsoft Copilot
Optimise for Bing search as the primary data source for Copilot
Submit your site to Bing Webmaster Tools and ensure full indexation
Create content that answers workplace-context questions your audience asks
Leverage LinkedIn content synergy (Microsoft-owned, influences Bing/Copilot)
Implement Bing-specific structured data where applicable
Ensure your brand information is accurate across Microsoft properties
Monitor Copilot responses in Edge browser for your key queries
Queries to monitor on Microsoft Copilot
Can AI crawlers read and cite your site?
Run the free check to see technical signals: AI crawler access, sitemap, llms.txt, schema markup, and FAQ and comparison pages. It does not read live AI answers. No account needed.