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Research

AI visibility research & statistics

Data-driven insights into AI search adoption, engine market share, citation patterns, and visibility benchmarks. The research is based on data AEO Platform collected in 2026, before its paid product closed — use these findings to inform your AI visibility strategy and benchmark your brand against industry standards.

Quick answer

AI search is reshaping how brands are discovered. AEO Platform's 2026 research covers the key metrics — from Share of Model benchmarks and citation trends to engine market share and adoption rates — giving growth and SEO teams the data they need to build effective AI visibility strategies. Each report below combines data collected in 2026 with industry analysis to provide actionable, directionally accurate benchmarks.

All reports

6 research reports

AI Search Statistics 2026

Key data on AI search adoption, usage patterns, and business impact across major answer engines.

~62% Users researching via AI

3.1x YoY query growth

AI Visibility Benchmarks by Industry

Share of Model, citation rates, and visibility scores benchmarked across 9 industry verticals.

~34% Avg. SoM — SaaS leaders

~12% Avg. citation rate — Healthcare

Share of Model Benchmarks

What good Share of Model looks like — median, top-quartile, and leader-tier SoM across categories.

~8% Median SoM across categories

~24% Top-quartile SoM threshold

AI Engine Market Share 2026

Usage share and growth trends across ChatGPT, Perplexity, Gemini, Claude, Copilot, and more.

~38% ChatGPT usage share

~19% Gemini usage share

State of AEO Adoption 2026

How brands are approaching AI visibility — adoption rates, maturity levels, and investment trends.

~58% Teams tracking AI visibility

~23% Structured AEO programmes

AI Citation Trends

How AI engines cite sources, what gets cited, and what it means for brand visibility strategy.

~64% Responses with citations

~3.2 Avg. citations per response

Free AI-readiness check

Can AI crawlers read and cite your site?

Run the free check to see technical signals: AI crawler access, sitemap, llms.txt, schema markup, and FAQ and comparison pages. It does not read live AI answers. No account needed.

Run the free check What it covers