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AI Competitive Intelligence
See where competitors appear in AI responses and identify gaps in your AI visibility.
What you can achieve
How to approach ai competitive intelligence
Define your competitive set
List your primary competitors and the category queries that define your market. Add any brands that show up in AI answers that you had not considered.
Map the AI competitive landscape
Run your category prompts in each major AI engine. Record which competitors appear in each response, their position, and how they are described.
Analyse positioning gaps
Review where competitors are mentioned and you are not. Compare the framing: how AI engines describe competitor strengths versus your own.
Identify competitive advantages
Note the prompts where you appear and competitors do not. Look at which content and signals may explain your advantage so you can repeat it elsewhere.
Close the gaps you can control
Prioritise the gaps with the clearest cause: missing comparison pages, thin FAQ content, weak structured data, or blocked AI crawlers. Check the technical items with the free AI-readiness check.
Repeat on a schedule
Rerun the same prompts each month and compare the share of mentions against each competitor. Keep the sheet so you can see trends.
How to approach it
You can build an AI competitive picture with a manual workflow. Start with a list of category prompts that define your market, such as "best [category] tool" and "[your brand] vs [competitor]". Run each prompt in each major engine and record which brands appear, in what order, and how each is described.
A simple share-of-mentions count gives you a benchmark. For each prompt, note whether your brand and each competitor is mentioned. Divide the number of answers that include a brand by the total number of answers you collected. This is a rough Share of Model estimate. Treat it as a directional figure, because AI answers vary between runs and engines.
Next, list the prompts where competitors appear and you do not. These gaps point to specific content or technical work. Look at what the competitor has: clearer comparison pages, better structured data, coverage in publications that AI engines cite. Repeat the same prompt list each month to see whether the balance shifts.
For the technical part of the gap, the free AEO Platform AI-readiness check shows whether your own site has crawler access, a sitemap, llms.txt, structured data, and FAQ and comparison pages. It checks technical signals only and does not query competitors or read AI answers.
Queries to monitor
AI Competitive Intelligence FAQ
Key engines for this use case
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